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Baby Mori

Founders
Akin Onal
Status
Current
First Invested
2019
Sector
Consumer
View company website

About the company

Baby Mori is a manufacturer of premium babywear sold directly online and also in high-end retailers like Harvey Nichols and Selfridges. Mori is stocked in over 180 locations in the UK, Europe, and the US and has sold to consumers in over 50 countries. Their rapid growth in the babywear market stems from a unique selling proposition (USP) of very soft fabrics derived from organic cotton and bamboo.

Why we invested

Mori has rapidly built its brand and market position in the babywear market through its use of very soft fabrics derived from organic cotton and bamboo. Mori’s opportunity is to extend its strong UK brand and product offering into a receptive and sizable US market. In its favour are their omni-channel business model, a focus on consistent, market-leading unit economics, an exceptionally strong management team and superb products.

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Guinness Ventures

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London Office

Guinness Ventures

18 Smith Square
London
SW1P 3HZ

United Kingdom

Phone number: 
+44 20 7222 3475

Email:
[email protected]

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© Guinness Ventures 2026

The value of an investment may fall as well as rise and you may not get back the full amount of your investment. The investment documentation contains more complete and detailed information of risk, charges and expenses that are to be borne by an investor for each product or service. The documentation should be read carefully before investing. Reference to specific securities is not intended as a recommendation to purchase or sell any investment. Please remember that past performance is not a guide to future performance. Retail investors are advised to consult their independent investment adviser before investing. Any data on this website is correct as at 30 April 2025 unless otherwise stated. Telephone calls will be recorded and monitored.

Guinness Ventures Limited (Company No: 13861716) is an appointed representative of Guinness Asset Management Limited (Company No: 4647882), which is authorised and regulated by the Financial Conduct Authority.