Turning growth aspirations into reality

I am delighted that Guinness Ventures chose to invest in Aptem. They are engaged, informed, pragmatic and supportive. I was sufficiently impressed by how they interacted with Aptem that I chose to invest my own funds with them.

Guinness was proactive and helpful throughout the growth of the business; they helped us mature as a company and take us through to the exit to Barilla.

Guinness have been incredibly supportive, not just in terms of financial investment, but also in providing mentorship. We've had access to their network, which has helped us with supply chain contacts, marketing strategies, and even product development. They're not just passive investors; they've been a real partner in our growth.

The speed of decision making by Guinness was the part that really stood out for us. Most VCs seem to take an age whereas Malcolm and his colleagues quickly understood our opportunity and moved quickly to complete the investment. This allowed us to get back to running the business much quicker than is typical for these processes.

Guinness's service and sincerity were second to none. If you can find people like Guinness Ventures who put the business first, it aligns everyone's objectives and creates a positive relationship. We highly recommend Guinness Ventures and the team.

Guinness have been hugely supportive since we partnered with them. Their approach is founder friendly; always there when we need advice, responsive, highly engaged, and without burdensome reporting processes.

Guinness has been a value-add partner since its initial investment in 2019; the team have helped drive significant development and growth of our business both in the UK and internationally through their guidance, introductions and resources.

Since receiving our investment, Guinness has been a great commercial asset in helping us expand and grow our business, at the same time avoiding a few pitfalls that any SME would encounter.