Fifty Technology helps brands reveal unique insights into their target audiences and deliver targeted digital advertising to them. The unique Fifty platform uses AI and big data to help brands understand their audiences and target them better by crunching billions of social data points to deliver a holistic picture of consumer segmentations. These tribes represent the multiple shared interests, passions, behaviours, and communities of an audience.

The platform identifies the optimum way to digitally target customers (e.g. via social media or website ads), and this information can then be used either directly by Fifty or the company to enable them to effectively market to consumers. In September 2021 they launched the Aurora Platform, the first truly contextually led, privacy-first digital marketing platform in the world that is capable of genuine customer insights. The Aurora platform does not utilise cookies and combines advanced audience insights with artificial intelligence and natural language processing to future-proof the company.