Doctify is the UK's leading healthcare review platform. It was founded by two NHS surgeons (Stephanie Eltz and Suman Saha) and launched in July 2015. Doctify seeks to champion, support, and advance doctor-patient relationships by providing greater transparency and access to healthcare through innovation. It lets patients search and compare reviews, book appointments with doctors online, and provides doctors with a SaaS solution to manage their online reputation.

Doctify’s founding principle was to help patients make more informed choices about the provision of their care. Doctify had a strong management team, with both commercial and clinical backgrounds, and showed impressive traction to date with their core customers.  These include individual medical practitioners, clinics/small practices, hospitals and chains, and strategic partners such as Vitality.